Browzwear, the 3D fashion design software maker, will partner with the Stitch Accelerator Program to help prepare the next generation of designers and developers for fashion’s digital future.
Partnering with Browzwear offers Stitch a chance to give its designers, pattern makers and product developers hands-on experience with technologies that will eventually play a larger role in the industry, the companies said in a statement.
Stitch specializes in designing 3D software for the apparel industry and Browzwear’s 3D solutions already make up a portion of Stitch’s digital apparel workflow training and certification program.
“With the Stitch Accelerator program we develop 3D design talent to support the 3D value chain for our clients and offer them instant 3D firepower while they transform in their organization and talent,” Dominic Sluiter, head of Stitch3D, said. “Browzwear enables us to develop the best talent and build the fastest and most scalable 3D workflow possible.”
Stitch, which originated from PVH Europe, said the initiative will work towards Tommy Hilfiger’s goal to achieve a 100 percent digital design flow by 2022, “growing the pool” of pattern makers and designers with the training to utilize new digital technology.
PVH Europe has already introduced Stitch’s fully digital apparel development workflow, the company said.
“We know from our vast experience that adopting 3D solutions brings companies competitive advantage in a challenging business environment,” Sharon Lim, co-founder and CEO of Browzwear, said. “To maximize that advantage, it’s imperative that we work together to re-design the product-life-cycle of the future.”
The benefits of a digital design workflow are numerous, according to the partners, and can help companies achieve new efficiencies and improve sustainability by eliminating unnecessary samples and waste. Browzwear, for instance, offers solutions that can produce “true-to-life” 3D prototypes of garments, which can then replace physical samples throughout the design process.
The two companies said they will also continue to develop new solutions, which will then be put to use improving time to market, sustainability and workflow at PVH brands like Tommy Hilfiger and Calvin Klein.
“Browzwear’s long-standing relationship with Stitch is part of our commitment to partnering with stakeholders throughout the apparel development process to bring to market solutions that will make their organizations and the entire industry more efficient, sustainable and profitable,” Lim said.