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Tech Alone Can’t Save Us—Developing the New Necessary Mindset for Sustainability

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Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

While sustainability may be a common thread throughout any conversation in the apparel business, the truth is that the industry has hamstrung itself thanks to years of poor, inefficient practices and a reliance on fast fashion.

Now, all companies—from brands to manufactures to retailers—are struggling with nearly every aspect of sustainability, including how to even define it.

And although we’re seeing more technologies that promise to improve things, effecting change is more than just installing new tech or even fixing legacy production processes. Lena Lim, co-founder of Browzwear, joined a recent Sourcing Journal podcast to discuss why it’s more important for companies to develop a holistic mindset—which may be somewhat surprising coming from the co-founder of a tech company.

Listen to learn:

  • Why sustainability is actually more than just decreasing waste
  • Why tech alone can’t save us
  • How companies can use metrics other than sales to gauge their financial growth
  • The “myth” of greenwashing
  • Who’s getting it right

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