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Beam Your Next Burberry Bag Into Your Closet Using Augmented Reality

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Burberry is experimenting with a new shopping tool that allows users to experience the brand’s footwear, bags and clothing through augmented reality. Using Google Search technology, the AR platform gives Burberry shoppers the ability to visualize products in real life by embedding visual representations in viewers’ surrounding environments. The tool enhances the online shopping experience…

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