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Beam Your Next Burberry Bag Into Your Closet Using Augmented Reality

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Burberry is experimenting with a new shopping tool that allows users to experience the brand’s footwear, bags and clothing through augmented reality. Using Google Search technology, the AR platform gives Burberry shoppers the ability to visualize products in real life by embedding visual representations in viewers’ surrounding environments. The tool enhances the online shopping experience…

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