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Buying Outside of the Bricks: Shopping Shifts to Social Platforms

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

What does it mean to go shopping these days? For many, a trip to a store’s website has replaced the trip to the store. And for a growing number of consumers, especially the younger crowd, shopping is happening online—but increasingly at nontraditional destinations and on the social platforms where they spend so much of their…

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