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Chargeurs PCC Launches Digital Asset Studio to Advance 3D Digital Design

Chargeurs PCC Fashion Technologies, an apparel interlinings manufacturer, and CLO Virtual Fashion, as specialist in 3D garment simulation technology, announced that Chargeurs’ digital assets are now available in the CLO-SET Connect virtual open marketplace.

The two companies’ exclusive partnership, first announced last year, will empower designers with comprehensive 3D rendering and pattern-making capabilities that limit the need to create and ship physical samples, preventing material waste and significantly shortening product development cycles and time to market.

“The pandemic has revealed how crucial end-to-end supply chain digitization is, not only to create a more sustainable fashion industry, but to ensure business continuity amid disruptions,” said Audrey Petit, managing director of Chargeurs PCC Fashion Technologies. “CLO has long been a market leader in 3D design technology innovation and we’re pleased to make some of our most popular products available to all designers via the CLO-SET Connect marketplace.”

Petit said the partnership makes the design process more efficient and sustainable, ensuring apparel brands can easily add the company’s products to their digital iterations to create virtual designs that detail exactly how fabrics will drape and fit, reducing the need for physical sampling.

“Our CLO-SET Connect is the first global community for fashion creators that combines a marketplace, portfolio management tools and networking solutions,” Simon Kim, CEO of CLO Virtual Fashion, said. “As the first interlinings company to offer its catalog of digital assets on our marketplace, Chargeurs is driving sustainable innovation and giving designers the ability to see exactly how clothes will look, drape and fit when finished.”

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Chargeurs has also created The Fusion Line digital showroom, which links directly to CLO’s marketplace, giving designers access to the products they need to complete their virtual creations. Designed by MET Studio, the virtual showroom offers an immersive digital experience for Chargeurs’ customers and features a gallery of products from the Chargeurs PCC Fusion Line of performance materials for multiple fashion, apparel and accessories categories.

“Many of our large clients are seeing great success with digital environments,” Alexander McCuaig, managing director of MET Studio, said. “As traditional lines of comms shift, thinking dynamically means we work together with clients to engage with audiences in new and exciting ways. This new virtual showroom for Chargeurs PCC allows them to bring their customers and partners into another world to experience their innovative products in a virtual but very interactive way. And with digital links to the CLO marketplace, we’ve now created a seamless way for designers to explore products in the virtual showroom and then immediately incorporate them into their designs.”

Chargeurs PCC Fashion Technologies provides end-to-end solutions for fashion apparel brands by designing interlining, a technical fabric used to help garments retain their shape and structure. Its parent company, Chargeurs, is based in France and serves clients in more than 90 countries.

With more than 15 years of research and development in garment simulation, CLO Virtual Fashion is digitally merging, consolidating and converging all components related to digital garments through its state of the art 3D Cloth Simulation Algorithm. Its products include CLO, 3D design software for apparel designers and brands, Marvelous Designer, 3D design software for character artists at gaming and animation companies, CLO-SET, communications and archiving platform for virtual garments, and CLO-SET Connect, global community for fashion creators and open marketplace. CLO Virtual Fashion is a global company with offices in New York, Munich, Los Angeles, Madrid, Seoul, Shanghai, Hong Kong, Bangalore and Tokyo.