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Q&A: How Fashion Tech Startup Cherry Pick Turns Social Sentiment Into Shopping Actions

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

“In the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.” Let’s face it: virtually every fashion brand or apparel retailer can relate to these words from Danish Ph.D. Jakob Nielsen. The retail landscape is changing rapidly: upstart brands seem to sprout up every other day….

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