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New Data Shows Pure-Play Brands Are the Kings of Conversion

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

When it comes to direct-to-consumer online brands, people aren’t afraid to pull the trigger. Contentsquare, a startup that raised a $60-million Series C round in January to help brands and retailers unify customer data, scrutinized billion of website visits in 2018 to find out how digital experiences are meeting consumer needs today. There’s something about…

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