Thanksgiving Weekend Did Wonders for This Hot Retail Tech Trend

Scores of U.S. shoppers engaged in conversational commerce over the pivotal holiday shopping weekend. — CREDIT: Shutterstock

Chinese consumers may be the most messaging-happy shoppers around but new data shows their American counterparts just might be catching up. Data from LivePerson, a provider of conversational commerce solutions, shows that over the Nov. 22-26 Cyber Weekend, shoppers on its LiveEngage platform conducted 97 percent more conversations with brand messaging channels. Even more telling,…

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