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The “Cool” vs “Creepy” Conundrum: Taking the Consumer Pulse on Innovative Tech

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Despite the extent to which technology has infiltrated nearly every aspect of our lives, some consumers aren’t sold on every innovation out there. What’s more, many individuals simply don’t understand what some increasingly mainstream technologies are—and how commonly we interact with them. Experience personalization firm RichRelevance set out to take the pulse on consumer sentiment…

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