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The “Cool” vs “Creepy” Conundrum: Taking the Consumer Pulse on Innovative Tech

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Despite the extent to which technology has infiltrated nearly every aspect of our lives, some consumers aren’t sold on every innovation out there. What’s more, many individuals simply don’t understand what some increasingly mainstream technologies are—and how commonly we interact with them. Experience personalization firm RichRelevance set out to take the pulse on consumer sentiment…

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