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Are Cryptocurrency and Blockchain the New Look For Loyalty?

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Before long, blockchain and cryptocurrency could revolutionize retail loyalty and rewards programs. Rakuten, the Japanese company best known for its e-commerce marketplace, announced at Mobile World Congress (MWC) that it plans to roll its existing Rakuten Super Points loyalty program into one powered by blockchain, leveraging its 2016 acquisition of bitcoin wallet startup Bitnet to create the…

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