Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

How This Sock Brand Is Using Blockchain to “DeFeet” Counterfeits

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Sock and outdoor apparel maker DeFeet International is turning to blockchain to combat counterfeits, enhance its warranty program and and improve customer loyalty. “We build our products to last,” Shane Cooper, founder, president and chief sockologist, DeFeet, told Sourcing Journal. “We believe ‘value’ is long-lasting goodness; counterfeit products that are made with lesser quality materials and…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!