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How This Sock Brand Is Using Blockchain to “DeFeet” Counterfeits

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Sock and outdoor apparel maker DeFeet International is turning to blockchain to combat counterfeits, enhance its warranty program and and improve customer loyalty. “We build our products to last,” Shane Cooper, founder, president and chief sockologist, DeFeet, told Sourcing Journal. “We believe ‘value’ is long-lasting goodness; counterfeit products that are made with lesser quality materials and…

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