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Delta Apparel Launches New On-Demand Digital Solution With Fanatics

Delta Apparel Inc., a provider of core activewear and lifestyle apparel, announced the expansion Monday of its digital print business through the installation and utilization of newly developed digital print technology designed to meet the market demands of its “Digital First” offering by its DTG2Go business unit.

In collaboration with Fanatics, a global digital sports platform and manufacturer of licensed sports merchandise, DTG2Go has installed the new technology in four of its existing digital print facilities. The company said this business process is the first of its kind, advancing the made-to-order business model with garment quality, print aesthetics and repeatability standards required to support the Fanatics Commerce real-time licensed sports merchandise business model.

This special digital production process will allow custom orders to be produced, packaged and shipped to the end consumer within 24 hours from receipt of order.

“This new technology significantly increased our capacity, allowing us to proudly meet the high demand for garments for fans of the L.A. Rams after their recent Super Bowl victory,” Robert W. Humphreys, chairman and CEO of Delta Apparel, said. “Additional equipment will be installed this quarter, further expanding our overall digital print capacity as we prepare for future growth with Fanatics. After months of teamwork to develop this integrated process, we are looking forward to a long-term relationship with Fanatics as they continue to service their markets with excellence.”

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The company anticipates continued growth in its DTG2Go on-demand digital print services. As a result, DTG2Go is increasing its fleet of digital equipment with printers and dryers, and continuing to invest in front-end technology.

DTG2Go is a specialist in the direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its many customers. DTG2Go uses highly automated factory processes and its proprietary software to deliver on-demand, digitally printed apparel direct to consumers on behalf of its customers. Utilizing its eight fulfillment facilities throughout the United States, DTG2Go offers a robust digital supply chain allowing it to ship custom graphic products within 24 to 48 hours to consumers across the United States and in over 100 countries worldwide.

DTG2Go services e-retailer channels, as well as the ad-specialty, promotional products, screen print, traditional retail, social media and licensed apparel marketplaces. DTG2Go’s nationwide digital print and fulfillment network currently includes facilities integrated within Delta Apparel’s Activewear distribution centers in Miami; Dallas; Cranbury, N.J., and Phoenix.

Meanwhile, fintech startup Bolt and Fanatics announced a multiyear partnership where Bolt One-Click Checkout will power Fanatics’ owned, affiliate and partner e-commerce sites. Fanatics and Bolt will bring a simple, secure and convenient checkout experience to tens of millions of sports fans around the country.