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Why DTC Brands Need a New Kind of Factory

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Direct-to-consumer brands do things differently, and many of them need factory partners with a similar mindset. According to Joseph Heller, founder and CEO of cloud-based on-demand manufacturing services provider The Studio, facilities that serve DTC brands must be set up to accommodate much shorter turnaround times, smaller quantities and often greater degrees of customization—while still…

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