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DVF Marketing Guru on Mixed Reality’s Place in Experiential Retail

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Coming off the success of its first pop-up, which took place in San Francisco last fall and drove a threefold increase in spend, the Diane von Furstenberg (DVF) brand executed another pop-up series around International Women’s Day (IWD). Hosted in its Meatpacking New York City headquarters, the pop-up series combined powerhouse speakers with both high-…

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