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Email, Marketing and Personalization: Are Brands and Retailers Living Up to Expectations?

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Personalization represents a significant opportunity for brands and retailers seeking to create a closer relationship with customers, yet most haven’t made much progress in this area. Less than 10 percent of retailers claim to be “highly effective” at personalization, according to Exchange Solutions’ Retail Personalization report, and yet Gartner analyst Gene Alvarez believes that 2018…

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