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Entrupy Technology Looks to Curb Luxury Counterfeits at the Customs Level

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Counterfeiting is the bane of every big brand but an acute problem for luxury labels in particular. Three-year-old startup Entrupy developed a system based on proprietary artificial intelligence authentication technology and microscopy to gives brands, consumers and law enforcement agents, among others, a tool to verify whether their high-end product is fake or for real….

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