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Rising Resale Market Spurs Tie-Ups in Product Authentication Tech

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Apparel retailers stand to lose millions in sales due to counterfeit products posted on third-party marketplaces or on resale sites, underscoring the urgency of ensuring product authenticity to foster brand trust and prevent lost sales. In an effort to deliver digital proof of authenticity and end-to-end traceability throughout an entire product journey, Internet of Things…

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