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Rising Resale Market Spurs Tie-Ups in Product Authentication Tech

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Apparel retailers stand to lose millions in sales due to counterfeit products posted on third-party marketplaces or on resale sites, underscoring the urgency of ensuring product authenticity to foster brand trust and prevent lost sales. In an effort to deliver digital proof of authenticity and end-to-end traceability throughout an entire product journey, Internet of Things…

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