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New Platform Targets the ‘E-Commerce Tax’ for Midmarket Merchants

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With so many midmarket direct-to-consumer and B2B brands seeking growth opportunities in the middle of the Covid-19 pandemic, a former Amazon exec is looking to offer these companies the technical expertise to build out e-commerce systems that can compete with the online retail giant. As CEO of the newly launched “headless commerce” platform Fabric, Faisal…

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