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What Facebook’s CRM Acquisition Could Mean for Apparel Retailers

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Facebook has taken another step into the commerce ecosystem in acquiring Kustomer, a customer relationship management (CRM) platform aimed at simplifying the customer service experience for shoppers and agents alike by streamlining conversations from various channels into a single-screen view. Financial terms of the deal have not been disclosed, but a Wall Street Journal report…

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