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Facebook Advances Commerce Push With Shoppable Livestream Video Test

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Livestream shopping, especially via mobile, is the hot new way to connect brands and consumers. Now, Facebook is muscling in on the action with the news that it’s testing a feature to let people purchase products they see in a livestream on the social media platform. TechCrunch first reported that the Menlo Park, Calif.-based social…

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