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How Farfetch Turned an Ill-Timed Launch Into a Luxury E-Commerce Empire

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

A good idea is still a good idea, even when the world is crumbling. That’s what Farfetch founder and CEO José Neves learned nine years ago when he launched the luxury e-commerce platform—two weeks after Lehman Brothers collapsed, plunging financial markets and economies into the Great Recession. That year, he said during a podcast recording…

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