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How Luxury Retailers Farfetch, Yoox Serve Up Fashion Inspiration with AI

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Luxury is all about the experience, and for Yoox and Farfetch, that means investing in AI to enhance the customer's digital journey.
CREDIT: Courtesy of Yoox

More often than not, artificial intelligence is the secret sauce behind many of the innovative enhancements brands and retailers are rolling out to discerning, hard-to-please customers. Luxury online retailer Yoox’s R&D team created YOOXMIRROR, a “virtual styling suite” powered by artificial intelligence, which the company said in a news release is designed to “entertain customers…

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