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How Taking Consumer Body Data Upstream Can Close Fashion’s Fit Gaps

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

As technology solutions crop up to help consumers find the garment or shoe that will fit or flatter them the best, the greater availability of body information has unlocked opportunities to turn product development and retail allocation from a guessing game into more of a science. Historically, fashion companies have arrived at their size charts…

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