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How Taking Consumer Body Data Upstream Can Close Fashion’s Fit Gaps

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As technology solutions crop up to help consumers find the garment or shoe that will fit or flatter them the best, the greater availability of body information has unlocked opportunities to turn product development and retail allocation from a guessing game into more of a science. Historically, fashion companies have arrived at their size charts…

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