Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

How Taking Consumer Body Data Upstream Can Close Fashion’s Fit Gaps

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

As technology solutions crop up to help consumers find the garment or shoe that will fit or flatter them the best, the greater availability of body information has unlocked opportunities to turn product development and retail allocation from a guessing game into more of a science. Historically, fashion companies have arrived at their size charts…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!