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Silver Jeans First to Offer Men the Fitcode Fit Personalization Quiz

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Men want personalized fit solutions, too, and Silver Jeans is responding to that demand by bringing the Fitcode online tool to its men’s denim following a successful implementation with women’s jeans that lifted sales by 5 percent to 7 percent. The Canadian denim brand is the first apparel company to offer men the Fitcode solution,…

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