Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Silver Jeans First to Offer Men the Fitcode Fit Personalization Quiz

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Men want personalized fit solutions, too, and Silver Jeans is responding to that demand by bringing the Fitcode online tool to its men’s denim following a successful implementation with women’s jeans that lifted sales by 5 percent to 7 percent. The Canadian denim brand is the first apparel company to offer men the Fitcode solution,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands