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Silver Jeans First to Offer Men the Fitcode Fit Personalization Quiz

Men want personalized fit solutions, too, and Silver Jeans is responding to that demand by bringing the Fitcode online tool to its men’s denim following a successful implementation with women’s jeans that lifted sales by 5 percent to 7 percent. The Canadian denim brand is the first apparel company to offer men the Fitcode solution,…

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