London-based Fits.me and New York-based Clothes Horse, two virtual fitting room solutions providers, have merged to create the world’s largest, fit-focused, virtual fitting room solutions provider.
Clothes Horse supports more than 600 brands for more than 30 clients in North America, including Ministry of Supply, Frank & Oak and Gant. Fits.me already operates virtual rooms in the North America for European brands like HUGO BOSS, Thomas Pink and IconStyle, but was looking for a way to enter North America using analytics to help customers make decisions.
James B. Gambrell, chief executive officer at Fits.me, said, “Clothes Horse has a very scalable solution which resonates strongly with our own view of the power of garment sizing data to enhance the consumer’s shopping experience. Together we will be able to build better, more comprehensive, more sophisticated, more strategic solutions, more quickly and more efficiently; solutions that better meet the needs of shoppers, benefiting retailers and brands.”
Virtual fitting room solutions continue deliver an increasing amount of value to shoppers, retailers and brands as consumer awareness evolves. The solutions help overcome the challenges consumers face by not being able to physically interact with garments online before purchasing.
Clothes Horse co-founder Vik Venkatraman said, “By combining the machine-learning and data analytics expertise of Clothes Horse with the fit and visualization expertise at Fits.me, we are able to deliver jointly the broadest range of solutions and capabilities available, anywhere.”