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How Foot-Scanning Tech Helps Create Sticky Retail Experience

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

In case you were wondering whether foot scanning technologies are just another fashion fad, Nike’s acquisition of startup Invertex—which started in footwear fit finding but broadened into larger computer vision ambitions—should signal that novel ways of collecting consumer data on feet and shoes are here to stay, and could influence how companies evolve product design…

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