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Artificial Intelligence, Visual Search Help Forever 21 Lift Order Value by 20 Percent

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Los Angeles-based Forever 21 is the latest fashion retailer turning to artificial intelligence to improve customers’ shopping experience. The fast-fashion firm partnered with Donde Search to build its “Discover Your Style” feature that helps shoppers search visually rather than typing key words and attributes into a search bar. That means a customers can click on…

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