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Fred Segal Celebrates Immersive Online Experience With Offline Pop-Up

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Fred Segal wants shopping its e-commerce site to feel more like serendipitously discovering the garments and goodies in one of its chic boutiques. The nine-store chain, which operates three locations in the United States, turned to Next Retail Concepts and Mastercard to create what it hopes is a seamless experience designed to mimic the store…

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