Fred Segal Celebrates Immersive Online Experience With Offline Pop-Up

The high-end retailer is launching its new immersive e-comm shopping experience at the 29Rooms pop-up in Los Angeles. — CREDIT: Courtesy of Fred Segal

Fred Segal wants shopping its e-commerce site to feel more like serendipitously discovering the garments and goodies in one of its chic boutiques. The nine-store chain, which operates three locations in the United States, turned to Next Retail Concepts and Mastercard to create what it hopes is a seamless experience designed to mimic the store…

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