Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why the Future of Fashion Will Put Function First

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

To survive the current tumult and serve the future consumer, clothing must emphasize the functional side of design in conjunction with aesthetics, according to designer and fashion consultant Nora Kühner. Given the fundamental changes underway not just in the fashion industry but society-wide as well, apparel brands and retailers cannot continue with “business as usual,”…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands