Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why the Future of Fashion Will Put Function First

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

To survive the current tumult and serve the future consumer, clothing must emphasize the functional side of design in conjunction with aesthetics, according to designer and fashion consultant Nora Kühner. Given the fundamental changes underway not just in the fashion industry but society-wide as well, apparel brands and retailers cannot continue with “business as usual,”…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!