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Gap, TechStyle Group Reveal Social’s Influence on Brand Marketing Today

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Just how much is social media influencing the way fashion brands reach and market to customers? At Advertising Week in New York City, Gap’s chief marketing officer and the chief media officer from TechStyle Group described how platforms like Instagram and Facebook affect how they market to consumers for whom the smartphone is but another…

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