Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Why Gen Z Is Breaking Up With Social and What it Means for Your Brand

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Gen Z, though labeled as a tech-loving legion, is taking time off from social media sites or jumping ship altogether, choosing brick-and-mortar stores over Amazon for product research, and is savvy enough to willingly hand over personal information to brands in exchange for something of value. Twin studies from BabyCenter in partnership with Collage Group and…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!