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Why Gen Z Is Breaking Up With Social and What it Means for Your Brand

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Gen Z, though labeled as a tech-loving legion, is taking time off from social media sites or jumping ship altogether, choosing brick-and-mortar stores over Amazon for product research, and is savvy enough to willingly hand over personal information to brands in exchange for something of value. Twin studies from BabyCenter in partnership with Collage Group and…

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