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Connecting With Gen Z Through Video Shopping, Streetwear and Blockchain

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

When people want to reach the impressionable shoppers of Gen Z and their tantalizing spending potential, the automatic default seems to be: video. For one, Dote’s brand-new Shopping Party lets girlfriends shop together via livestream video hosted by top young influencers. Then there’s the incoming crop of startups betting on a new retail format in…

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