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Connecting With Gen Z Through Video Shopping, Streetwear and Blockchain

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

When people want to reach the impressionable shoppers of Gen Z and their tantalizing spending potential, the automatic default seems to be: video. For one, Dote’s brand-new Shopping Party lets girlfriends shop together via livestream video hosted by top young influencers. Then there’s the incoming crop of startups betting on a new retail format in…

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