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Gerber’s New Atria Cutter Offers Mass Production Benefits, On-Demand Potential

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

When Gerber Technology began developing its latest digital cutting solution, Lenny Marano, the company’s chief commercial officer, said the goal was to “change the paradigm of mass production.” In a virtual press conference Wednesday—ahead of Gerber’s annual Ideation conference—the company unveiled the Gerber Atria Digital Cutter, its end-to-end solution for mass garment production, offering an…

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