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Gerber’s New Atria Cutter Offers Mass Production Benefits, On-Demand Potential

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

When Gerber Technology began developing its latest digital cutting solution, Lenny Marano, the company’s chief commercial officer, said the goal was to “change the paradigm of mass production.” In a virtual press conference Wednesday—ahead of Gerber’s annual Ideation conference—the company unveiled the Gerber Atria Digital Cutter, its end-to-end solution for mass garment production, offering an…

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