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Gerber’s New Atria Cutter Offers Mass Production Benefits, On-Demand Potential

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

When Gerber Technology began developing its latest digital cutting solution, Lenny Marano, the company’s chief commercial officer, said the goal was to “change the paradigm of mass production.” In a virtual press conference Wednesday—ahead of Gerber’s annual Ideation conference—the company unveiled the Gerber Atria Digital Cutter, its end-to-end solution for mass garment production, offering an…

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