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Carving Out Online Niche, Google Shopping Lands in India

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

First there was Walmart’s $16 billion majority stake in Flipkart. Then Amazon invested $583 million to cement a brick-and-mortar presence in India. Now, Google is closing out 2018 with the news that its Shopping service is online in India for its 400 million Internet users—i.e. potential customers. Google announced via its country-specific blog that Indian…

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