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Google’s Project Jacquard Picks Another Partner

Corporate apparel company Cintas is taking a leap into the future.

Last week, the Cincinnati-based corporation announced a collaboration with Google’s Advanced Technology and Projects Group (ATAP) to explore advancing the tech giant’s Project Jacquard endeavor into the enterprise space.

Jacquard is a textile innovation developed by Google’s ATAP team that makes it possible to weave conductive yarns into fabric in order to connect interactive apparel wirelessly to devices and cloud services.

According to a press release Thursday, Cintas and ATAP are teaming up to “advance use cases in work environments, with the goal of developing Jacquard-enhanced uniforms.”

“The Jacquard platform provides new possibilities to interact with services, devices and environments directly from the garment, literally from the cuff of your sleeve. This could greatly impact and benefit the healthcare industry in meaningful ways, for patients and practitioners, as well as provide solutions in numerous other fields,” Ivan Poupyrev, Google ATAP technical project lead for Project Jacquard, said. “We look forward to exploring and developing potential applications for Jacquard with Cintas, a key partner for enterprise solutions.”

The initiative will initially focus on healthcare and safety applications.

“Cintas is excited to collaborate with Google ATAP in developing use cases in work environments for Jacquard’s textile technology,” Paul Jantsch, Cintas senior vice president of corporate strategy and development, said. “We see many applications for the technology to impact productivity, compliance, health and safety, not only in healthcare, but in virtually all industries.”

A month ago, Project Jacquard’s first partner, Levi’s, unveiled a Jacquard-enabled trucker jacket that can be configured so that a simple hand gesture can answer a call, play music or access directions. The jacket is expected to hit the market next spring.