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China’s Biggest Fashion App Uses Bakeoff to Lure Investors Ahead of Planned Fashion IPO

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This isn’t your grandma’s church-basement chocolate-chip-cooking-making competition. Chinese fashion retailer Meilishuo hosted a so-called “bakeoff” to attract potential investors who could back what the e-commerce company hopes is a $4 billion IPO, according to Bloomberg. There’s no word yet on the goodies created at the bakeoff event, but the Chinese company is said to be…

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