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GS1 Debuts New GTIN Product Identification Standard

GS1 released a new innovation for unique product identification.

The information standards organization, in collaboration with retail industry leaders, approved the Global Trade Item Number (GTIN) Management Standard to help companies have a better product identification management system in today’s competitive market. GTINs, also known as numbers located under UPC barcode symbols, allow brands to identify supply chain items and online items.

“The collaboration around the GTIN Management Standard is the first step in a series of efforts that will help make unique product identification standards better suited to faster and more agile brick-and-mortar and e-commerce business environments,” said Carrie Wilkie, vice president of standards management at GS1 US.

The GTIN Management Standard simplifies the GTIN Allocation Rules, a previous set of business principles that have been the industry’s guidelines about changing GTINs. Presented in an easy format, the new standard features 10 product identification rules, rather than 46. It is designed to help companies make better and faster decisions about GTIN changes.

“The new standard made it easier to make clear decisions and communicate these decisions across the organization—saving the company time and money,” Lori Bigler, director of industry initiatives and standards at The J.M. Smucker Company, said. “Using the new rules, we completed the evaluation of all 125 products in minutes instead of days.”

Now with the new standard, companies will be able to simplify GTIN management and shared minor product changes data. Many industry members have supported the new standard, including senior-level businesses and IT decision-makers around the globe that represent manufacturers, retailers and selling platforms.

“With the unprecedented support and enthusiasm from executives at major brands and retailers, GS1 US is committed to facilitating these important steps to enable future innovation and move at the speed the industry needs to succeed now,” Wilkie said.