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Guess Courts the Chinese Consumer With Alipay Integration

Fresh off its FashionAI pop-up experiment in Hong Kong earlier this month with Alibaba as technology partner, Guess said it will be integrating Alipay into 50 U.S. stores to better serve Chinese travelers. Owned by Alibaba, Alipay is one of the most widely used payment platforms among Chinese consumers, and last year 82 percent of…

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