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Unboxing with Alexa: How Gwynnie Bee Uses Voice to Engage Customers

Fashion subscription company Gwynnie Bee is putting a new twist on the unboxing experience. Unboxing typically centers around people opening their e-commerce packages on camera, resulting in videos uploaded on platforms like YouTube for all the world to see. From toys to electronics to cosmetics and fashion, unboxing has morphed into an entrenched social media…

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