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Herschel Fetes Back-to-School Season With Augmented Reality in E-Commerce

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The e-commerce evolution seems to be about making online shopping into more of an experience than simply a transaction, and brands are finding that 3-D and augmented reality can be useful solutions to accomplish this goal. Herschel Supply is a Vancouver-based lifestyle brand perhaps best known for the stylishly utilitarian knapsacks adorning hipsters eagerly participating…

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