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H&M Taps Cambridge Analytica Whistleblower as Big Data Expert

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

His name might forever be linked with the Facebook privacy scandal that launched a thousand congressional hearings, but Christopher Wylie is likely hoping to leave controversy behind and return to his original passion: fashion and data. The former Cambridge Analytica director of research-cum-whistleblower embarked on a new role with the H&M Group, effective Dec. 1,…

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