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Monki-ing Around: How Holograms Help H&M Reach Mobile-Minded Shoppers

Everyone’s getting in on the augmented reality action. At the Stockholm Fashion Tech Talks, H&M announced new experiences it’s debuting for its Home brand as well as the youthful Monki brand. In an earnings call covering the first quarter, CEO Karl-Johan Persson called out “rapid digitalization” as a factor in the fast-fashion retailer’s financial struggles….

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