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Monki-ing Around: How Holograms Help H&M Reach Mobile-Minded Shoppers

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Everyone’s getting in on the augmented reality action. At the Stockholm Fashion Tech Talks, H&M announced new experiences it’s debuting for its Home brand as well as the youthful Monki brand. In an earnings call covering the first quarter, CEO Karl-Johan Persson called out “rapid digitalization” as a factor in the fast-fashion retailer’s financial struggles….

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