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Augmented Reality Is the Next Frontier for Brands, Experts Say

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Retail has officially entered the digital era. But it’s not enough for brands to bet on e-commerce to keep them connected to increasingly mobile-reliant consumers. At the Interactive Advertising Bureau’s (IAB) Brand Disruption Summit last week, industry innovators in the world of augmented reality weighed in on the ways that advanced technology can enhance the…

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