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Augmented Reality Is the Next Frontier for Brands, Experts Say

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Retail has officially entered the digital era. But it’s not enough for brands to bet on e-commerce to keep them connected to increasingly mobile-reliant consumers. At the Interactive Advertising Bureau’s (IAB) Brand Disruption Summit last week, industry innovators in the world of augmented reality weighed in on the ways that advanced technology can enhance the…

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