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Augmented Reality Is the Next Frontier for Brands, Experts Say

Biodegradability or recycled? Carbon inset or carbon offset? Lean manufacturing or made to measure? Blockchain or chasers? There are many routes to sustainability. Come learn the relative advantages each, and learn how to design strategies that address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Retail has officially entered the digital era. But it’s not enough for brands to bet on e-commerce to keep them connected to increasingly mobile-reliant consumers. At the Interactive Advertising Bureau’s (IAB) Brand Disruption Summit last week, industry innovators in the world of augmented reality weighed in on the ways that advanced technology can enhance the…

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