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Wayfinding Tech Opens New Experience Opportunities for Shopping Malls

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Three years ago, iconic British department store Harrod’s may have been on the forefront of wayfinding innovation when it launched a tool to help shoppers inside its 1-million-square-foot brick-and-mortar space find their way from glittering Cartier wristwatch displays to the Jimmy Choo and Chanel spectacle inside Shoe Heaven. Technology is being applied in useful ways…

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