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Wayfinding Tech Opens New Experience Opportunities for Shopping Malls

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Three years ago, iconic British department store Harrod’s may have been on the forefront of wayfinding innovation when it launched a tool to help shoppers inside its 1-million-square-foot brick-and-mortar space find their way from glittering Cartier wristwatch displays to the Jimmy Choo and Chanel spectacle inside Shoe Heaven. Technology is being applied in useful ways…

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