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Q&A: What the Instagram Generation and Visual Search Mean for Fashion Retail

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

­­Social media and a see-now/buy-now/wear-now culture are putting pressure on brands and retailers to deliver what their customers want—and quickly. Shoppers accustomed to scrolling through Instagram for “style inspo” want buying the looks they see on influencers, celebrities and other cool kids to be as easy as a tap or two. And as more fashion…

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