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Memes Are Great, But Instagram Really Wants You to Shop

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

TikTok, look out. Instagram has just debuted shopping capabilities within its recently launched Reels feature as part of the social media platform’s redesign. Within the “Shop” tab, which was first teased in the summer when parent company Facebook launched a “Shops” feature of its own for businesses of all sizes, consumers can find personalized recommendations…

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