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Instagram Shopping Lures More Than One Third of Gen Z, Millennials to Buy

Established brands, retailers and direct-to-consumer startups have long since discovered the benefits of marketing their products through social platforms, but Instagram’s potential to woo young consumers has skyrocketed with the advent of new shopping features. A new study from data analytics firm GlobalData revealed that 38.7 percent of Gen Z online shoppers in the U.K….

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