Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Instagram Shopping Lures More Than One Third of Gen Z, Millennials to Buy

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Established brands, retailers and direct-to-consumer startups have long since discovered the benefits of marketing their products through social platforms, but Instagram’s potential to woo young consumers has skyrocketed with the advent of new shopping features. A new study from data analytics firm GlobalData revealed that 38.7 percent of Gen Z online shoppers in the U.K….

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!