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How This EU-Funded Startup Wants to Eliminate Online Apparel Returns

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

An EU-funded startup wants to solve the problem of choosing the right size when shopping for clothes online. iSizeYou, a mobile app for Android and iOS that’s still in beta, is using consumers’ smartphones to target the wholly unsustainable problem of online apparel returns, which were estimated to run as high as 40 percent and…

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