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Kathmandu Credits Traffic Counting Tech for Driving Smarter Decisions

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Australian outdoor retailer Kathmandu is using shopper analytics to chart a path to higher profit margins. The rugged outdoor apparel and gear retailer, which operates 160 stores across Australia and New Zealand, has engaged retail technology solutions provider Sensormatic Solutions to provide consumer behavioral data via its ShopperTrak Analytics platform. According to a statement from Kathmandu,…

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