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Kornit Fashion Week Showcases New Polyester Printing Tech

Textile production technology firm Kornit Digital has brought its Kornit Fashion Week event to its home market of Israel, following recent shows in Los Angeles, New York, Tokyo and Milan.

This week, the digital printing technology leader is hosting hundreds of brands, designers, manufacturers, e-commerce platforms and retail technology innovators at its headquarters and production centers in Tel Aviv. From April 3-6, the company is showcasing its new technologies focused on on-demand workflow solutions enabling brands to sustainably bring creations to the mainstream market.

Fashion designers utilized Kornit's digital printing technologies to create patterns on a range of garments.
A design by Shai Shalom. Courtesy

An immersive showcase produced by director and fashion entrepreneur Motty Reif spotlights various designer collections. Each line was created in just a few weeks, Kornit said, underscoring the inefficiencies of typical months-long garment production processes that result in considerable textile waste. Designers used Kornit’s different digital printing processes on a variety of materials and textiles to create formalwear styles and ready-to-wear looks.

Kornit Fashion Week will also act as a showroom for the firm’s latest innovations, including its Apollo direct-to-garment (DTG) system—a comprehensive digital system that offers higher quality results than screen printing or other analog techniques. Using the company’s MAX technology, which relies on fully automated controls and an integrated smart-curing process developed by recent acquisition Tesoma, Kornit called the solution the most comprehensive, single-step end-to-end system for short-and-medium production runs. The technology will be available in 2023.

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A design from Kornit Fashion Week.
CEO Ronen Samuel said fashion brands hit by the pandemic are rethinking their reliance on high-minimum Asian production. “The fashion and textile industry is at a critical inflection point,” he said. “As the design, technology, and fashion worlds converge, there’s a tremendous opportunity now created.” Courtesy

The breakthrough digital advancements of Kornit’s Apollo system could generate “a multi-billion-dollar opportunity for our customers and partners” using the tech to quickly create and test a greater variety of products, he said.

“Our upcoming Kornit Apollo solution comes at the right time for the industry and our customers,” chief marketing officer Omer Kulka added. “This allows both current and future customers to take advantage of these market trends, opens new markets for Kornit, and will drive new customer adoption.

Kornit's Apollo technology debuted this week.
Kornit’s Apollo technology debuted this week. Courtesy

Kornit also unveiled its Atlas MAX Poly DTG production system, a high-volume, direct-to-garment printing solution specifically made for polyester and poly-blended apparel. The technology addresses the athletic apparel market’s reliance on synthetic, polymer-based fabrics for stretch and quick-drying properties, Kulka said. The technology gives designers the option to create a wide range of colorful designs on top of the black and grey commonly seen in performance wear.

The pandemic has helped blur the line between contemporary fashion and sports apparel, creating an opening for polyester-specific technology, he said, adding, “For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design.” Available in Q2, the new solution incorporates Kornit’s XDi decorative applications like threadless embroidery, high-density vinyl, screen transfer emulations, and 3D simulation, Kulka said. It is also compatible with mesh, plain fabrics and brushed polyester, allowing these textiles to retain their durability and breathability even after printing.

The firm's Atlas MAX Poly technology allows for printing onto polyester fabrics.
The firm’s Atlas MAX Poly technology allows for printing onto polyester fabrics. Courtesy

Kornit is concurrently debuting an ActiveLoad solution for automated production, which increases production speed by 20 percent by automatically loading garments onto the machine. It also improves quality and consistency by reducing the risk for human error. The capability will be available in select markets later this year, with a wider release planned for 2023.

Kornit also announced that another Fashion Week event in London next month. There, it aims to conduct product demonstrations showcasing its KornitX technology, which seamlessly connects digital processes to physical production systems.

Virtual tools have become integral to apparel manufacturing throughout the pandemic, Samuel said. “As the fashion and textile industry begins to capitalize on the merging physical and virtual worlds,” Kornit’s evolving technology will allow customers to “harness these changes, unleash creative freedom, and empower full self-expression,” he said.